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we will be professional, positive
and passionate about what we do.”
Associates
Dr.
L. Dorian Dugmore
Director, Wellness
International
and Wellness Coach at adidas U.K.
adidas U.K. and Dr. Dorian Dugmore joined forces (1997-2004) to pioneer a new concept in Preventative Medicine and Wellness at the adidas U.K. headquarters in Hazel Grove, Stockport, England. The ‘adifit for LIFE’ programme has received World and European Best Practice Awards for Corporate Wellness.
Dr. Dugmore has been working in Cardiovascular Medicine and Wellness for 30 years and has written extensively on health, exercise and heart disease. He has worked with several companies in the United Kingdom including Schwarz Pharma, an international pharmaceutical company, adidas, the sporting goods company and Allied Dunbar, one of Britain’s largest insurance companies, who were co-sponsors of the first National Fitness Survey. His background includes over 17 years experience working within education, teaching at primary, secondary and university levels. His doctoral research conducted within the U.K. specialised in cardiovascular medicine and focused on the rehabilitation of post heart attack patients and was published in the prestigious journal “Heart” (April, 1999).
In 1973, Dr. Dugmore pioneered a cardiac rehabilitation scheme within the Dudley Health Authority, England. This led to the formulation of Action Heart, a national charity. He served for a number of years on the National Coronary Prevention Group panel for cardiac rehabilitation in the U.K. and was a prime mover in the formulation of both the British and European Associations of Cardiovascular Rehabilitation. He is currently Deputy Secretary General of the World Council for Cardiovascular and Pulmonary Rehabilitation and from June 2004 will take over as Secretary General. In addition he is the Vice-President of the international organisation ‘Heart Friends Around the World’.
In 1992, Dorian moved to Toronto to become the programme director of one of the world’s leading centres in cardiac rehabilitation. During the following 4 years, Dr. Dugmore was appointed as co-chair of the international committee for the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR) and co-chair of the steering committee forming the first multi-disciplinary “World Council” in Cardiac Rehabilitation. He was also invited to join the national Canadian Cholesterol Council, as their specialist in “Exercise Medicine”.
Dorian is one of the first British citizens to be awarded a fellowship to the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR) for his outstanding work in cardiovascular medicine. At the beginning of 1999, he was invited to join the Medical/Scientific Advisory Council for the IHRSA Institute on Exercise and Health. In March 2000 the adidas Wellness Centre under Dorian’s leadership received the IHRSA ‘Wellness Best Practice’ Award for Europe. Most recently he has been invited to join the European Society of Cardiology’s working group on Cardiac Rehabilitation.
Dr. Dugmore has earned numerous awards for his work, including an MEB “Heart of Britain Award”, recognising his contribution towards improving quality of life within the community. He has been featured on British Television a number of times and most recently in a documentary on the “Tonight with Trevor McDonald” Programme, focusing on stress, heart disease and football league management. As a sportsman he has achieved similar success, playing and coaching soccer at the highest level which included four consecutive international appointments as Great Britain’s Coach to the “World Student Games” soccer team. During the year 2004 he will complete his 20th marathon in London.
He has been an active member of “The Executive Committee”, an international organisation for chief executives. Dorian has completed unique research on senior executives in Canada and the UK significantly reducing their cardiovascular risk. He is currently leading a unique research project on the cardiovascular health of football league managers and helping to pioneer the first University Master of Science Degree course in Wellness and Prevention Medicine. Dorian’s dream is to see specialist centres for disease prevention and rehabilitation around the world.
