The Good Old Ads
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Visions of a modern future in handbook

Originally published: June 10, 2005

A vision of West Bromwich as the 'town of the seventies' is captured in a 30-year-old book.

Civic pride radiates through the Official West Bromwich Handbook, which was published in the late 1960s. Littered through the book are pictures of developments which changed the face of the town in the sixties.

The council changed in 1974 as West Bromwich Council, which covered West Bromwich, Wednesbury and Tipton, was absorbed into the new Sandwell Council.

The wonders of the M6 interchange in Great Barr are featured as a source of pride, as are the new Lyng estate developments.

Slum homes are pulled down to make way for the concrete development, which would in turn be demolished in the late 1990s.

Sandwell Shopping Centre is included in the book a few years after it was one of the first indoor shopping centres in Britain. A six-sided fish and chip shop in West Bromwich is also included. The site was demolished more than two years ago.

The Glebefields Primary School library in Tipton is also featured together with Dartmouth Park and Jubilee Park, Tipton. Elsewhere, horse riding in Sandwell Valley and Red House Park in Great Barr are shown.

The Fordaths Foundry resin is also included as an example of new investment but the firm was taken over in the 1990s.

The Kenrick & Jefferson printing plant in West Bromwich High Street is also shown. The firm has since relocated.

 

 
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